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Creating a competition

Go to Competitions and choose New competition.

Section What to add
Content The title, its web address, a subtitle and a description of the prize
Gallery Pictures of the prize, and up to 3 videos if you like (Adding videos). Drag them into any order: the competition page opens on the first. Pick the picture to feature on cards. With the AI artwork add-on you can also generate pictures
Tickets & draw Ticket price, how many tickets there are, how many winners to draw, and the most tickets one person or one order can have
Skill question A multiple-choice question with 2 to 5 answers, one of them correct. You can switch it off: see About the skill question
Ticket bundles Optional bonus ticket offers, if they’re switched on for your site. See Ticket bundles and discount codes

In the panel on the right:

  • Schedule: the start date, end date and draw date, in UK time.
  • Draw: whether to draw early if it sells out, and whether to draw automatically.
  • Category and Visibility (feature it on your homepage, or hide it from your site). See Categories and featuring.
  • Save draft keeps your work without showing it to customers. A draft can be unfinished.
  • Save & schedule puts it on your site. Customers can enter from the start date until the end date.

To schedule it, everything must be filled in: a description, at least one image, the skill question (unless you’ve switched it off), the ticket price, max tickets, how many winners and all three dates. The form shows what’s missing.

Once it’s scheduled, the button becomes Save changes.

Customers may already have bought tickets, so some things are locked when you schedule a competition:

  • The skill question and its answers, including which answer is right.
  • Draw early if it sells out.
  • The competition’s web address.
  • Ticket bundles, and other extras such as instant wins. The competition’s instant win game isn’t locked: you can change it at any time.
  • Max tickets can go up, but not down.

Check these carefully before you schedule. If a competition can’t go ahead as planned, see Ending early and cancelling.

To run a competition again, or start a new one from a similar one, open it and choose More → Duplicate, or choose Duplicate from its row’s ⋯ menu in the Competitions list. You get a new draft called “… (copy)”, opened for editing, with the original’s:

  • Description, subtitle, images and category
  • Ticket price, max tickets, number of winners and ticket limits
  • Skill question and answers (you can change them, as it’s a draft)
  • Draw settings, and extras such as ticket bundles and instant wins

These aren’t copied:

  • Dates. Choose new ones before you schedule it.
  • Videos. Upload them again.
  • Featuring on your homepage.
  • Web address. It follows the new title.

Rename it and check everything before you schedule it. The original isn’t changed.

UK law treats a paid prize competition as a lottery unless it has a real test of skill, or a free way to enter. Every RaffleKit site has a free way to enter: entry by post, on the same terms as buying tickets.

With a skill question (the default), anyone can answer and buy tickets, but tickets with a wrong answer aren’t entered in the draw. Customers aren’t told whether they got it right, so don’t make the question a trick.

Without one, switch off Ask a skill question in the Skill question section. The competition is then a free draw: customers buy tickets without answering anything, and every ticket, and every postal entry, is in the draw. It’s lawful because of the free postal route, so keep your free postal entry page up to date, and make sure postal entries really are entered on the same terms. If you’re not sure which suits your competitions, take legal advice.

Whether a competition asks a question is locked once it’s scheduled, like the question itself.